The BBC’s weekly The Boss series profiles different business leaders from around the world. This week we speak to Remi Clermont, co-founder and co-owner of cycling clothing company Cafe du Cycliste.
When Remi Clermont was a teenager, he was embarrassed that his father liked going road cycling.
By road cycling, he means riding around on the type of bike you see in the Tour de France – “drop handlebars” that sweep downwards, and thin tyres.
Despite Remi being born and raised in the Alsace region of eastern France, and road biking being one of the country’s most popular sports, his young self just didn’t like it.
“My friends and I, all the kids, were into mountain biking at the time (the early 1990s),” says the 44-year-old. “Road biking was seen as very boring. I was almost ashamed when I told friends that my dad was into it.”