There’s a skincare ingredient that is all the rage right now – and surprisingly, it’s not something you put on your face.
The edible beauty item that’s rising in the skincare ranks is collagen. Scientific research shows it is not only anti-ageing and good for skin, but also has incredible health benefits such as aiding muscle recovery and helping heal the digestive system.
Once a niche product only found in health food stores and with a pretty expensive price-tag to boot, it’s recently become a lot more affordable and has been popping up on supermarket shelves.
Coles is the latest to launch a collagen range, stocking New Zealand brand Dose & Co and its range of natural collagen products designed to be added into coffee or smoothies.
A spokesperson for Coles said the range – a first of its kind in the supermarket – had proved very “popular” with customers.