With the prominence of things like Small Business Saturday during the holiday shopping season and the slow food movement attracting customers to local restaurants that also source local ingredients, consumers have grown increasingly aware of the benefits of patronizing businesses in their community.
Now a recently released survey commissioned by Groupon, Inc. (NASDAQ: GRPN) and conducted by market research company OnePoll reveals that the global COVID-19 pandemic has heightened that awareness to a new high.
The survey, which was conducted over the first five days of May among 2,000 Americans, showed that 75% of respondents plan to increase their support of local businesses as quarantine lockdown measures are cautiously lifted.
The survey found that the pandemic compelled consumers to confront the tenuous position most U.S. businesses found themselves in as they shut down in the interest of public safety. Not only this, but consumers were also forced to