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As retail reopens around the U.S., pop-ups are popping up more than ever.
For the past few years, these temporary retail spaces were all the rage for companies seeking a relatively inexpensive way to test the brick-and-mortar waters. The strategy was so successful with both brands and landlords that pop-ups were pervasive on seemingly every street in urban areas around the country.
Then the pandemic hit and all retail locations were forced to close, including pop-ups. Now that brick-and-mortar sites have begun reopening, the landscape is markedly different. Consumers are still wary of going back to stores as the coronavirus continues to have a profound effect on the way we live our lives. Retailers have had to institute wide-scale changes in how they operate to convince customers that it’s safe for them to return — masks, gloves, Plexiglass shields, constant disinfecting of high-touch