Before hiring seo consultant london, it is important to know the basics of SEO. If you are new to SEO, this article can be used as the source to read when you mean to enrich your knowledge. Keep in mind that search engine optimization is not just about building search engine-friendly websites. In simple words, SEO is the practice of optimizing the sites to reach a high position or ranking on search engines. It focuses on rankings in the organic search results. When it comes to benefit from SEO campaign for your online marketing, there are some types of SEO you can choose from to reach the expected result.
1. White hat SEO
Perhaps, this is the most common type of search engine optimization many people use due to its tactics or techniques to improve the rankings of the site on the search engine that will not run afoul of search engine guidelines. If you want this SEO type gets implement for your business and marketing needs, then you can ask whether or not the SEO company use the technique, such as building the links, creating high-quality contents, optimizing website HTML, and much more.
2. Black hat SEO
Some of you may not be familiar with this one although you have taken SEO campaign before. Simply talk, this is the SEO technique which exploits the various weakness in the search engines to get high rankings for sites. Unfortunately, this SEO technique is not in accordance with the guidelines of SEO set by search engines, especially Google. That is why it will be better to think twice before implementing such this technique. The techniques used include keyword stuffing, hidden text, link spam, hidden link, and cloaking.
3. Grey hat SEO
Well, there are some companies that may use this SEO technique. The grey hat SEO can be a transformation from black to white and vice versa.