Recent ADM OutsideVoice research shows that 77% of consumers intend to make more attempts to stay healthy in the future, and food and beverage manufacturers who successfully manage to balance consumer health concerns with affordability are most likely to win with consumers.
“This evolution is providing a unique opportunity for forward-looking food and beverage companies to bring a suite of trailblazing new products to market,” said Ana Ferrell, VP of Marketing, ADM.
1. Increased focus on gut health and immune function connection
Globally, 57% of consumers report being more concerned about their immunity as a result of COVID-19, according to ADM OutsideVoice research.
“As consumers strive to enhance their immunity, they are becoming more knowledgeable about how the human microbiome supports the immune system and overall wellbeing. Products containing probiotics, prebiotics and postbiotics can benefit the microbiome and are already gaining momentum in the marketplace,” said ADM in