It might be rejuvenating in geothermal springs, pampering at a day spa or doing
an early morning yoga session on the beach.
For many Australians, health and wellbeing is an integral part of life so it’s not surprising the health and wellbeing industry is big business.
While the industry has been hit hard by COVID, it’s expected to bounce back post pandemic with a fresh approach.
FITNESS INDUSTRY HIT HARD
The fitness side of the industry alone generates $3 billion a year, according to Barrie Elvish, chief executive of Fitness Australia.
The not-for-profit organisation advocates for the fitness industry and includes gyms, yoga studios, health clubs, fitness centres and pilates studios.
Victoria has about 1500 gyms and yoga and pilates studios and the fitness industry employs about 40,000 people in the state.
But like many industries in